Hello! I’m a product designer and manager who cares about building functional and beautiful things that help people.
Proceso
Insurance Quoting, Made Faster
Proceso simplifies the process of obtaining multiple insurance quotes for clients and automates repetitive tasks. Built by brokers, for brokers, it streamlines workflows and saves time. I lead product design and management, building it from 0 to 1 and working closely with the founders to achieve product-market fit.
Ewise Money Manager (RIP)
Privacy-first Money Management
Money Manager consolidates all of a user’s financial accounts in one place, enabling them to track and analyse their data effortlessly. Built on patented Personal Data Vault technology, it keeps all data and credentials securely on the user’s device. I led the product design and later took on the role of product manager.
Merch Stores
Ecommerce & Marketplaces
I create niche-based designs that can be printed on almost anything. What started as a simple side hustle in 2018 has grown into 14 different stores—and it’s still going strong. Aside from handling taxes, I do everything from research to designing the actual products. I embed myself in different communities, gaining insights into what products to create.
Top Secret
Archive
A Trip Down Memory Lane
Smartfleet: Smartfleet is a platform for tracking vehicle parts, managing maintenance, and automating fleet operations—helping companies cut costs and reduce vehicle-related risks. It was funded by a Philippine-based accelerator. As a co-founder, I led product design.
Bank of the Philippine Islands: Designed and developed a user management application, improving internal efficiency.
LexisNexis Australia: Helped establish team processes and shaped the early visual language for marketing microsites.
Disney PhotoPass: Contributed to the design and development of early features, enhancing the user experience.
Nike Store: Created mobile design concepts, exploring new ways to engage customers.
American Airlines: Designed and developed user-friendly mini-apps for kiosk use, improving customer self-service.
Built Products,
Built Businesses
I’ve worked on various products for companies big and small, with most of my experience coming from early-stage startups—primarily in fintech—where I helped build products while searching for product-market fit. Over the years, I’ve also built small businesses and co-founded a tech startup.
I enjoy both mentoring and learning from other designers. I love collaborating with people and creating products we can be proud of. I’m technical, and while I no longer write software, I know my way around and work well with engineers.
Outside of work, I enjoy street photography and community building. I’m always curious about new discoveries but equally excited to develop fresh perspectives on familiar things.
I'm currently exploring new opportunities.
Mar Kevin Cayabyab
Roles
Product Designer
Product Manager
Head of UX
Co-founder
